Pandora tries to court a generation that isn't interested

Pandora's 2023 Super Bowl ad is posted below. Take a look and give it a thumbs up for being inclusive. While I applaud being inclusive of LGBTQIA+ lifestyles I'm not sure this will bring the target market in. More and more people are realizing jewelry is not an investment and the higher ticket items that jewelry companies offer are not worth the price. That and the questionable nature of "natural stones" and the sudden ramp up of lab grown stones has only highlighted the issue. People are either skipping jewelry, going with low cost costume jewelry, or if they want a nice piece will hire a local artist directly.

All in all the commercial is a nice piece. Here's a link to it. Give it a thumbs up and a positive comment. Inclusiveness should be encouraged.

https://www.youtube.com/watch?v=tTPiz7UHnUk&ab_channel=TheOfficialPandora